100% Pure is the brand name of makeup and skin care line by Organic Apothecary, a company based in Berkeley, California. 100% Pure – as its name suggests -focuses on products that are made form 100% natural ingredients, there is nothing artificial or foreign to nature in their products. Fruit extracts and natural oil are the main ingredients you can find. Also, there is no animal fat in the product in order to avoid the pore-clogging effects found in many other non-natural lotions.

Following ingredients can usually be found in 100% pure skin care lines: apricots, avocados, bearberries, blueberries, blackberries, blackcurrants, chocolate, coffee, cranberries, eucalyptus, ginger, ginseng, grapefruits, grapefruit seed extract, grapes, green tea, honey, lemons, licorice, mangoes, oranges, orange extract, peppermints, pomegranates, raspberries, rice bran oil, rosemary, seaweeds, almond oil and white tea. In addition, 100% Pure skin care use Vitamins A, C, E and beta carotene as well in addition to many other antioxidants present in tea and other botanicals. Antioxidants are essentials for anti-aging skin care topical products in preventing aging.

Pro

• 100% natural fruit ingredients and botanical extracts.
• The products work well without artificial chemicals.
• No animal source of ingredients
• Not clogging the skin’s pores.
• Healthy substance for the skin

Con

• Makeup is the focus, skin care product not strong enough in anti-aging market
• Many of the products are very basic in their effects, not leaving much of an impression beyond standard cosmetic products.
• Only great for people who wish to go natural

100% Pure Anti-Aging Products -

• SUPER FRUITS CONCENTRATED SERUM
• 100% POTENT MUSHROOM & PEPTIDE ANTIOXIDANT CONCENTRATE
• NOURISHING FACIAL OIL
• RED WINE RESVERATROL ANTIOXIDANT SERUM
• SUPER FRUITS NIGHT BALM
• ORGANIC ARGAN OIL
• BRIGHTENING NIGHT BALM